Structural Brand Power Index, scored 0 to 10 on public evidence only. Content is the only dimension above 3.0.
The Last Trace, the site voice, and a benchmarks page that names where its model is still behind. Three pieces of genuine craft, and the reason this score stands out.
"Consent-first" and "Empathetic AI" are distinctive phrases, but they appear almost nowhere outside Humma's own channels. Signal and Bluesky own the consent story in public discourse.
An invite-only Los Angeles beta opened July 4, 2026. Visible community activity since then: none.
A waitlist counter at 570, no app in either store, 402 LinkedIn followers, and zero independent press. The footer's own Investors link goes nowhere.
Pre-revenue by its own annual report. No pricing, no named pilot, no API documentation behind the API-licensing claim, and no announced close on the open seed round.
Method: five standard SBPI dimensions, evidence-weighted from 55 dated captures taken 2026-08-14. Outside-in only; no interviews, no client data. Scores reflect only what a stranger can verify from public sources.